Ricardo DaCosta Digital Resume


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Objective

Dynamic and motivated professional with a proven record of building relationships, recommending the best strategic solutions, managing projects from concept to completion, and designing visually stunning content. Creative, innovative, and focused on driving results as well as managing cross-functional and virtual teams. Educated and skilled in communication with the ability to make critical decisions. Works well with teams yet independently driven in developing opportunities to further establish organizational goals. 

Strengths Include:

  • Clarifying strategic objectives and introducing innovative solutions.

  • Creating visually stunning presentations that influence senior management. 

  • Recommending best-calculated business practices.

  • Project management and creative team leadership

  • Product positioning & Branding to improve user experiences.

  • Understanding consumer value through conducting market research.

Certification

Facebook Ads, 2019

Google Ad Words, 2019

Google Analytics, 2019

Certificate in Human Computer Interaction, Stanford University, Stanford, CA, 2013

Adobe Certified Associate (ACA)

Education

MS Marketing, Temple University Fox School of Business, Philadelphia, PA, 2019

MBA Strategic Management, Temple University Fox School of Business, Philadelphia, PA, 2018

BA (Hons) Marketing, University of Hertfordshire, Hatfield, UK, 2010

Diploma Commercial Photography, McFatter Technical College, Davie, FL, 2005

Professional Experience


MOSTLY SUNNY, LOS ANGELES, CA                                                                                                                                                           2017-Current                        Influencer Marketing Company 

Project Management/Marketing Strategy

  • Initiate kickoff meetings with project representatives to review goals, expectations as well as expected results.

  • Establish administrative rules and regulations within the project to ensure project deadlines are delivered on-time, within scope and within budget. 

  • Cultivated the best suitable plan of action by partnering with creative teams, analyzed keyword research, measured metrics and conceptualized effective digital strategies.

  • Schedule content review meetings, casting meetings and recap meeting check-points ensuring all key partners are in attendance.

  • Preserved brand integrity by monitoring the consistency and quality of influencer marketing campaigns. 

  • Measure and analyze the impact of social media initiatives on various indicators, including channel growth, impressions, engagements, traffic, and conversions.

  • Supervise Editorial Calendar Objectives that improves communication between various departments, increases project workflow, mitigates campaign risks by 43%, and improves campaign effectiveness.

  • Created weekly reports with infographics that highlight project performance strengths and shortcomings.  

    Tools used: Hubspot CRM, Scrum, OnmiPlan, Microsoft Projects, Ahrefs, Adobe Suite, Facebook Ads, Instagram Ads, Keyhole, Spyfu, Slack, Asana, Google trends, Basecamp, Excel, Microsoft Office, Hootsuite, Planoly, Google Docs,


EUPHEMIST INC, LOS ANGELES, CA                                                                                                                                                        2015-2017                       An E-commerce startup brand brand 

OWNER

  • Performed an industry analysis to determine the best business practices for an online retail startup. The research and development process includes SWOT, Trend, PEST, Five Forces and Competitor Analysis that provided industry insights and practical information which reduced startup expenses by 53.6%.

  • Conducted copyright research and successfully filed a complete Trademark application with the United States Patent and Trademark Office. The approved Trademark helps in protecting future goods sold under the Trademark and mitigating trademark risks by 95%

  • Evaluated each E-Commerce contracts and their platforms to determine the cost differentiation, product reliability, and protection of consumer data. I outsourced 90% of the website development infrastructure, which reduced 53% in development expenses.

  • Created a value proposition canvas to identify the ideal targeted consumer, their potential needs within that segment, and how to niche their concerns/interest in a product that appeals to their interest.

  • Identified top 3 most likely competitors and performed a competitor analysis to identify their keywords used in ads, their consumer satisfactory rate and quality backlinks that helps in strengthening marketing communications.

  • Aggressively developed B2B relationships with manufacturing companies to determine Product Distribution, Product Consistency, and overall Production Cost. This resulted in a better competitive pricing strategy by 83%, according to the survey analysis.

  • Integrated a variety of SEO and SEM strategies that emphasizes the brand’s Value Proposition. In addition, Long-tail Keywords, Offline Optimization, Link building, and social mentions are all strategies used to gain overall impressions of 35.76%

  • Managed a virtual team of 17 globally and explored ideation strategies to develop best-integrated marketing practices. The ideation process included Gnat charts, brainstorming, story boarding, context mapping, and 5 why workflows that resulted in 100% teamwork Collaboration.

  • Develop a functional content and editorial calendar that improves pre-production scheduling, create production deadlines awareness and improves campaign production work environment.

    Tools Used: Qualtrics, Moz SEO, Ahrefs, SpyFu, Google Task, Google Trends, Slack, Google Analytics, Hubspot, OmniPlan, OmniFocus, Excel OM, Microsoft office, Adobe Suite, Unspalsh, Magento, Hootsuite, Planoly, Teamwork Software, Ibis World report, Google Suite


FREELANCE DIGITAL MARKETING CONSULTANT                                                                                                                                                  2011-2015       Provided consulting and marketing services to local business owners, start-up companies and small-mid size business within the United States. 

  • Successfully converted 61% of business prospects into marketing clients by understanding their business objectives, their current workflow and provided the best strategy/digital marketing practices. The evaluation process helped in understanding what is most likely to yield in paid media impressions, earned media engagements and owned media awareness.

  • Recommended strategic opportunities such as rebranding, SEO metrics, SEO copywriting, and marketing sale funnels to improve business synchronization workflow, increased user engagement by 33% and provide consumers with the most up-to-date data.

  • Successfully managed multiple social media profiles by creating editorial calendars, scheduled content production ahead of time and used social automation to distribute content simultaneously to 8 separate projects.

  • Managed and Monitored website performance and 4 E-commerce platforms simultaneously to identify the appropriate solutions such as abandoned cart management, CTR implementations, and integrated marketing strategy. These e-commerce platforms includes Magento, Wordpress, eBay & Shopify

  • Created marketing training materials and built processes around SEO best practices for staffs to maintain during the acquisition process.

    Tools Used: Sprout Social, Google Docs, Jira, Moz SEO, Ahrefs, SpyFu, Google Task, Google Analytics, Google Keyword Planner, Facebook & Google Ad words, Hubspot, OmniPlan, OmniFocus, Microsoft office, Adobe Suite, Keyhole, Canva, Unspalsh, Magento, Wordpress, Hootsuite, Planoly, Teamwork Software, Google Suite, Power BI, Tweetdeck


CREATION STUDIOS, MIRAMAR, FL                                                                                                                                      2005-2011                            
Photography Studio, Team of 6

Professional Photographer

  • Provided consumer photographic services (portraits, weddings, family, corporate events, real estate) and built an excellent 4.5-star rating with over 200+ clients.

  • Worked on a variety of commercial and brand-related projects such as JamRock Magazine, product photography for E-commerce, Clothing Brands, TedEx speakers, Book Authors, and Private organizations. 

  • Outlined & Organized photography production meetings which oversee location, scouting, hiring models, confirming art direction and ensuring all permits are valid and comply with city laws. 

  • Worked closely with modeling and advertising agencies to produce lookbooks & marketing assets for web and trade shows. 

  • Utilize Adobe programs to cull, edit and export large amounts of photos for clients.

    Tools Used: 35mm Film, Medium Format, DSLR Cameras, Adobe Suite, CaptureOne, Lightroom, Microsoft Office, GoogleDocs,