Objective

While ‘team’ may lack an ‘I’, it’s bursting with ‘Am’—and that’s what I bring to the table: an Ambitious and Amazingly adept marketing maestro. With a 15-year saga of crafting multimedia epics, orchestrating marketing masterpieces, and strategizing brand odysseys, I view marketing not as a mere destination but as an exhilarating expedition. On this quest for the next great challenge, I’d be thrilled to bring my arsenal of skills to your ensemble.

Skills:

• Communication Skills:

  • Verbal and written communication: Clear, concise, and friendly interactions.

  • Active listening: Understanding customer needs and concerns empathetically.

  • Problem-solving: Identifying and resolving customer issues effectively.

  Organizational Skills:

  • Multitasking: Juggling multiple tasks and inquiries efficiently.

  • Time management: Prioritizing tasks and meeting deadlines.

  • Data entry: Accurately and efficiently entering customer information into company systems.

  Technical Skills:

  • Computer literacy: Proficiency in various software Microsoft office suite, outlook, Canva, Adobe Suites, Salesforce & CRM softwares. Sprout Social, SEM rush, SEO optimization Tools. Final Cut & Editing

  • Learning agility: Ability to adapt to new technologies and systems quickly.

  Personal Qualities:

  • Empathy: Understanding and responding to customer emotions.

  • Teamwork: Collaborating effectively with colleagues to achieve common goals.
    

Education

MS Marketing Management, Temple University Fox School of Business, Philadelphia, PA, 2019

MBA Strategic Management, Temple University Fox School of Business, Philadelphia, PA, 2018

BA (Hons) Marketing, University of Hertfordshire, Hatfield, UK, 2010

Certificate in Human Computer Interaction, Stanford University, Stanford, CA, 2013

Digital Marketing Certification, Duke University, Durham, NC, 2014

AS in Commercial Photography, McFatter Tech, Davie, FL, 2004

Professional Experience

DaCosta Rik, Contract Travel - Remote 2023 - Current 

Strategy & Digital Marketing Consultant, Contract Owner/Self

• Partnered with diverse clients across various industries to develop customized digital marketing and management strategies.

• Designed and executed targeted email marketing campaigns for startup Brand Brillion, achieving a 40% open rate and a 15% click-through rate (CTR), leading to a significant increase in customer engagement and sales.

• Successfully secured contract with the City of West Park, FL, Communications Team to produce and distribute their news brief, reaching a diverse audience across various news broadcasting networks and social media channels.

• Accelerated the growth of Client Brillion's Instagram social media channel by 30% within 7 months through strategic content development and engagement strategies.

• Enhanced Tropical Transport's brand engagement through implementing a strategic QR code initiative. This initiative empowered customers to provide positive feedback, boosting organic online search results and strengthening their online presence

• Empowered non-profit Dreamcatchers for the Soul to reach a wider audience by optimizing their WordPress website, implementing recommended SEO strategies, integrating Google for Nonprofits tools, and establishing a social media editorial calendar for consistent branding and content distribution.

MOSTLY SUNNY CO, LOS ANGELES, CA      2016-2023              
Marketing Management

• Managed a team of marketing professionals (e.g., designers, copywriters, social media specialists) to develop and execute integrated marketing campaigns for various clients across different industries.

• Oversaw all aspects of the project lifecycle, from initial planning and budgeting to final execution and reporting.

• Collaborated with clients, internal teams (e.g., sales, creative), and vendors to gather requirements, manage expectations, and ensure project success.

• Conducted market research and competitive analysis to identify new business opportunities and inform strategic decision-making.

• Monitored campaign performance and identified areas for improvement through data analysis and client feedback.

• Presented project updates and final results to clients and stakeholders, demonstrating the impact of marketing efforts

• Utilized data analytics to track campaign performance, identify areas for improvement, and optimize marketing strategies.

• Implemented A/B testing and optimization techniques to improve campaign performance and enhance customer engagement

• Developed strategic campaign briefs, defined objectives, and established KPIs to measure performance and track ROI.

DAVID+GOLIATH ARTIS, LOS ANGELES, CA      2011-2016                
Marketing Coordinator

• Assisted in the development and implementation of marketing strategies to promote products and services, increase brand visibility, and drive sales.

• Photographed products, events, and lifestyle shots for use in marketing materials, advertisements, and social media platforms.

• Supported social media management efforts by creating visually appealing content, scheduling posts, and monitoring engagement metrics.

• Provided administrative support, including scheduling meetings, organizing files, and maintaining marketing databases.

• Collaborated with cross-functional teams to ensure alignment of marketing activities with business objectives and brand guidelines.

• Managed social media accounts, curated content, and engaged with followers to build brand awareness and foster community engagement.

• Assisted in the planning and execution of marketing events, trade shows, and product launches, ensuring seamless coordination and execution.

• Conducted market research and competitor analysis to identify trends and opportunities for content creation and campaign development.

BRAND COLLABORATIONS                                                                                                                                                    
Cooyah Clothing, RVCA, Omshanti Clothing, Royal Elite, Withings,